UA Zone 3 Under Armour zMum9p

UA Zone 3 Under Armour zMum9p
UA Zone 3 Under Armour
Skip to content
Your trip Login

Making lives better


Our index of medical information authored by professionals

Join the discussion in our forums

Drug treatments, dosage instructions and side effects

Information for medical professionals

Symptom Checker

Assess your symptoms online with our free symptom checker.

Enter your symptoms
Manage Notes

Patient is a certified member of The Information Standard

Reviewed by: Dr Helen Huins, 16 Oct 2017

Every medicine has an approved generic name. If it is made by several companies, each will also give the medicine a brand (trade) name. So one medicine may have a generic name and also have one or more brand names. This can sometimes lead to confusion.

Generic vs Brand Name Medicines

In this series Medicines to Keep at Home Irenea Caterpillar Casual 6Uzli

What are generic and brand names?

The brand name is usually written most clearly on any packaging. However, you will always see the generic name written somewhere on the packet (often in small print). Some medicines only have the generic name on the packet.

The colour, size, shape, etc, of brands of the same medicine may vary depending on which company makes it. Do not be alarmed if your regular medicine seems to have changed colour or shape. It may be that the pharmacist is getting it from a different company, or the doctor has written the prescription in a generic way rather than using a brand name. However, the medicine will be the same if the generic name is the same as before.

Combination products

Some tablets or pills contain a combination of medicines. Combination products are often marketed and sold with a brand (trade) name. However, the individual ingredients (the individual medicines that are combined into the one tablet or pill) will all be listed in small print on the packet. For example, a popular painkiller has a brand name of Solpadol® . This contains two generic medicines - paracetamol and codeine . It can also be prescribed under its generic name of co-codamol.

Generic prescribing

Doctors are encouraged to prescribe by using the generic name. This is because:

A few medicines, however, are always prescribed by the specific brand. This is because there are differences between the different brands in the amount you end up having in your body (bioavailability). Examples of these type of medicines are:

What about quality of medicines?

In the UK there are strict quality controls before a product licence is granted for brand (trade) named or generic versions of medicines. This means that a generic or brand name version of the same medicine will be of the same quality, and have the same action.

Check with your pharmacist if in doubt about the use of a medicine .

Generic name

Identify user types based on habits and goals of real people, acquired through interviews and conversations.

Sergio Sneaker Right Bank Shoe Co™ uhCrRJ


Personas give us a person to connect with, someone who has goals for using the product, ensuring human centered design.

Ideally they are used after interviews and before journey mapping. That said, they are useful tools to refer to at any given point in your creation process.

Designers and stakeholders.

Small (1-2 hours)

A persona is a representation of the needs, thoughts and goals of the target user. Think of a persona as your typical or ideal user - who do you see using your app? It helps prevent you from generalizing all users into one bucket and thinking that everyone has the same needs and goals. It also prevents you from falling into the pattern of thinking that you are going to experience the application the same way that other users will. Personas are designed to help you to empathize with individuals who might use the app, so think of them more as a bio that you might see on a social website than a job description.

Using your interview notes, create one or two personas to represent your core users. Each should have a slightly different story and use case.

Write down a description for each persona. While this template or this markdown one might be a useful tool to help you, a persona should generally include:

This list can be created and shared in a text editor such as Google Docs or Etherpad .

Craft a scenario in which that person would like to use your product or service. What would that user’s motivations, goals and needs be? What are their pain points and challenges? If you have a large number of participants on your call, have everyone break out into small teams (this is when a chat channel could come in handy) for 20 minutes. After the time is up, regroup and do a 5 to 10 minute verbal shareout. This will allow everyone to get on the same page and hopefully it will also provide some inspiration. If there’s time, get some initial feedback.

Finesse the persona by including an image, name, and quote that expresses the needs and goals of the user. This tends to take a bit of time, so give it to participants. Having fun with persona creation is one way to help them to better understand and gain empathy for users. A tip of the trade here is to try using Creative Commons licensed images that you can find through Flickr. We highly recommend these images .

Get feedback on your personas. This can be done in your chat channel, or in a document. Ultimately, it’s best to have a conversation about your decisions so that they are well informed.

Take some time to alter the personas based on feedback. Sometimes you might come up with as many as eight different personas for a project! Try to see if you can cluster similar personas so that you eliminate duplicates. If you are still finding yourself with one too many personas, take a vote. Either in the chat app or on the note taking document, ask participants which persona should be the core user persona? In other words, who should you optimize your design for? Tip: Try using the Simple Poll app for Slack polls. It uses emojis to vote.


Subscribe to our Newsletter to receive news and special offers

Follow us
Mobile Apps
Disclaimer: only acts as online price comparison website, all product names, trademarks, service marks, logos, brands, industrial models and designs featured or referred to within this site are the sole property of their respective owners and/or right holders and are only provided for the purpose of this site. acts as independent party and shall not be considered the representative, agent, employee, sponsor, joint venture partner or otherwise of such owners or right holders. © 2018 Pricena FZ LLC. All rights reserved.